As a foodie, I like to consider myself close to the earth. I enjoy knowing where my food comes from, and I’m lucky enough to live in a region where lots of stuff is local. There is a fruit orchard on one side of us, a huge vegetable garden out back and an organic vineyard on the other side. We are neighbours with Paynter’s Fruit Market , a beautiful farm stand operation that is owned by a 4th generation farmer in the Paynter family. Blessed? Yup, I think so.
So, you won’t be surprised when I tell you I like my carrots with a bit of dirt on them, and a blemish on my tomatoes is not the end of the world at all. Does that mean I am suspicious of “perfect” food? Perhaps. It seems to represent the industrial production methods we have come to link to all that is bad in the food world – pesticides, GMO’s, lack of care for the workers, animals or plants… But how about if a larger scale operation worked to use the good methods, like beneficial bugs instead of pesticide and heirloom seeds instead of GMOs, and using local labour…
Check out this story from Vancouver, posted recently by a great blogger who talks a lot about local gardens and food. This story details a PR makeover for greenhouse veggies that are seen as “too perfect”. What do you think? Is this an OK deviation from supporting “the little guy”? It seems they are trying to downplay their beauty – an understandable position for a Canadian company – we like to apologize for our success – and educate people about their efforts to be on the right side of the good food debate.
I will still do my best to support the small business in my neighbourhood whenever I have a chance, but I don’t mind knowing that there is an awareness to use the same old-fashioned wisdom on a larger scale 🙂