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What is so mesmerizing about melting cheese?

Have you ever noticed how your Facebook friends keep posting recipes on their news feed, all of them containing cheese? There is always a slow-motion video with a forkful of food and a string of melting cheese or an oozing blob of cheese onto a plate…

I love cheese but those videos are truly over the top. I feel like the next thing on my feed will be a promotion on defibrillators.

Comfort food often involves rich ingredients, and it never seems to be served in small portions. Is that a first world necessity – do we need to show that we can afford to have more on the plate than is advisable, much less required? Where did the idea “more is better” come from?

Okay, bear with me: I looked it up and “more is better” relates to economic theory and indifference curves.  I won’t bore you with the details or the math but suffice it to say that when thinking of things you prefer, your first reaction is usually that more of that preferred thing is better. (I know, the only part that stuck in your head is the idea that somehow economics relates to melting cheese. You’re thinking, “why didn’t my first year Economics prof say THAT?!”)

The problem is, once you reflect on this principle you also realize that at a certain point you are working harder to get something that is giving you less at the end of the day. That’s called “diminishing returns”. With melted cheese, diminishing returns occur when your waistline grows faster than your ability to appreciate a new recipe. (If you want to know the best cheese to use for melting, this link is a quick study. )

The simple truth is, not many people get excited about salad videos. I have worked with kids on the topic of “edible education” and the best competing concept I can offer is to eat a rainbow.   It’s fun to make skewers of fruit or veggies in all colours, and talk about all the different nutrients and tastes they offer. But the kids only really go crazy for cookies or ice cream. (Cheese becomes a fixation when you’re older, apparently.)

I’m not espousing a dairy-free diet. I for one am not giving up cheese anytime soon. I do hope that we can all live healthy enough lives to enjoy more cheese over time. Mostly, I just wanted to share a few random thoughts. Does anyone else wonder about this stuff?

Maybe we should just work to make food more artful. Can you imagine mid-week dinners looking like this?

food art funny

 

 

 

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